Benita Chacko

Benita Chacko

Email: benita.chacko@afaqs.com

I cover the media industry. I write on the print industry, TV channels, OTT platforms and anything that is a medium for content distribution.

Stories by 'Benita Chacko'

Marketing

Shark Tank India issues legal notices to pitchers for using show’s content for promotions

The Sony show's contestants react to Google and Meta flagging their social media posts and website videos for copyright violations.
Media

NDTV Marathi to prioritise long-term sustainability over short-lived attention-grabbing tactics

Gaurav Barjatya, marketing head, NDTV Network, speaks about its plans to promote the new regional channel.
Advertising

The Pan Masala Cinematic Universe: How different is reel and real

After Akshay Kumar, Shah Rukh Khan and Ajay Devgn, Tiger Shroff and Amyra Dastur have also joined the ‘Zubaan Kesari’ bandwagon.
OTT Streaming

Will JioCinema’s Rs 29/month plan help it fight subscription fatigue among users?

Experts debate the reason for the low pricing and how it'll impact the Indian OTT landscape.
Media

PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.
Marketing

Unpacking the Mercedes-Benz growth story in India

At 18,123 units sold, the luxury car maker has clocked the highest-ever financial year sales in its 30 years of Indian operations. Lance Bennett, vice president, sales & marketing explains how.
Advertising

Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'

Saritha Rajagopal, creative director of the fresh food brand tells us how it celebrated World Idli Day 2024 with the senior women.
Advertising

Clapboard was born out of a need to disrupt current revenue model of ad agencies: Varun Katyal

Founder and CCO of the full-stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering.
Media

Addressable ads Disney Star’s counter to digital: Ajit Varghese

The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.
Media

OML Entertainment makes complete pivot towards content creation; half its revenue comes from branded content

From a television project to a theatrical release, CEO Gunjan Arya spells out the entertainment agency’s plans for the year.