"We were confident that the format of 2008 won't work": Sony's Danish Khan on Dus Ka Dum
We spoke to Danish Khan, EVP and business head, Sony Entertainment Television, on the new format of Dus Ka Dum which is being re-launched after nine years.
The broadcaster has seen an overall growth of 15 per cent in total viewership of IPL 11 compared to IPL 10 on Sony. The final match saw a growth of 41 per cent.