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News Bureau
Stories by 'News Bureau'
By
News Bureau
Guest Article
WPP's new market mantra
Sorrell anticipates that within three to five years, one third of WPP's revenues will come from Asia, Latin America, Africa, the Middle East, Central Europe and Eastern Europe
By
News Bureau
Guest Article
What's the trouble with media measurement: Part II
Crossing the channels: The regional cross platform TV measurement tool that never was
By
News Bureau
Guest Article
What's the trouble with media measurement: Part I
The reason why we know so little about the effectiveness of marketing spend, lies in close analysis of the media measurement