Marketing Initiative

Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Marketing Initiative

Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
Marketing Initiative

Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
Marketing Initiative

Patches people wished came true

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
Marketing Initiative

Flipkart's IPL campaign sparks banter with top brands

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 
Marketing Initiative

PayTunes took audio advertising to a whole new level with Delhi metro train audio ads

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
Marketing Initiative

Mahindra's #WomenWithDrive campaign urges women to reclaim the steering wheel

Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.
Marketing Initiative

Smytten’s B2B endeavor - Smytten Pulse launches its partners program

The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.
Marketing Initiative

LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India

From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
Marketing Initiative

Mahindra Group's #SheIsOnTheRise campaign spotlights inspirational Women and their achievements beyond the workplace

The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.
Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Marketing Initiative

Hyundai earns spot in Asia Book of Records with India's first 4D billboard for the new CRETA

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
Marketing Initiative

Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
Marketing Initiative

Patches people wished came true

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
Marketing Initiative

Flipkart's IPL campaign sparks banter with top brands

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 
Marketing Initiative

PayTunes took audio advertising to a whole new level with Delhi metro train audio ads

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
Marketing Initiative

Mahindra's #WomenWithDrive campaign urges women to reclaim the steering wheel

Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.
Marketing Initiative

Smytten’s B2B endeavor - Smytten Pulse launches its partners program

The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.
Marketing Initiative

LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India

From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
Marketing Initiative

Mahindra Group's #SheIsOnTheRise campaign spotlights inspirational Women and their achievements beyond the workplace

The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.