CNN-IBN & IBN7 score big with contests around the Cricket World Cup

Media Brief

New Delhi Delhi, March 25, 2015

CNN-IBN & IBN7 have throughout the duration of the Cricket World Cup brought a delectable fare of coverage on the tournament. The channels have launched a series of contests that allow both advertisers and viewers to take centre stage. Specifically, advertisers are being offered an exclusive opportunity to dine and interact with such legends of the game as - Kris Srikkanth, Ricky Ponting, Zaheer Abbas, Chris Harris and Kiran More.

Additionally, CNN-IBN & IBN7 have also launched Cup Quiz With Cheeka and #Cricfie. Cup Quiz With Cheeka is a cricket quiz on-air and on social media wherein participants need to answer questions related to past cricket world cups, asked by the former India captain and Chairman of Selectors K. Srikkanth. #Cricfie is a contest running on IBN7 wherein the channel is calling for selfies with quirky captions wishing and cheering for Team India to be shared on Facebook page and/or the Twitter handle of IBN7. The top Cricfies will be printed, framed and sent back to participants duly autographed by the channel’s panel of experts.

While the extensive programming providing viewers with a 360 degree view of this mega cricketing event will continue till the end, CNN-IBN & IBN7’s special viewer and trade engagement activities will add another dimension to its coverage.

For further information, please contact:

Priyanka Patil

Email: priyanka.patil@mslgroup.com