Sign up for afaqs! Newsletters
Media News
Mumbai, June 26, 2014
Komli Media, APAC’s leading media ad-technology company, has kicked-off the 3rd installment of its quarterly online discounts and coupons festival - Komli India Shopping Spree (KISS) – ahead of the retail-friendly monsoon end-of-season sale. The festival is from the 19th to the 27th of June 2015.
The festival was rolled out with Komli’s loyal affiliate partners in association with leading e-commerce giants.
Elated by the past response, Aashna Panjwani, Manager-Affiliate Marketing, Shopclues said, “The Komli India Shopping Spree seems to be an amazing opportunity to reach out to some new as well as existing customers. We got an amazing response from the campaign last time and we are really looking forward to this seasons’ event.”
The Indian e-commerce sector has grown by leaps & bounds with industry estimates at $2.5bn in 2009, $6.3bn in 2011, $16bn in 2013 and that is now estimated to touch $20bn in 2015 & $56bn by 2023! These trends mirror that of the KISS festival too. KISS has had a successful run 3 quarters in a row with more clients and affiliates coming on-board each time. KISS most recently, has seen a 3x growth in no. of clients, 10x growth in the no. of offers run, 15x growths in the no. of affiliates!
Many online retailers have been launching online EOSS offers to counter their brick and mortar colleagues and as such are leaving no stone unturned to drive e-sales. Akshay Mathur, Sr. Director, India, at Komli Media said, “e-Entrepreneurship is gaining momentum in India. Everyday niche websites dealing in women’s lingerie, kid tablets, handicrafts, furniture, food etc. go-live. Most of these sites do not have the luxury of having deep pockets with funding from VC firms to do a media blitz. With the Komli India Shopping Spree, our aim is to provide these niche and the larger e-com players with a platform to grow their business through incremental transactions during the off-season period. We have typically seen a 20%-30% jump in sales and 40% upside in revenues than usual for most of the participating e-tailers”
One such success story, Vineet Chugh, Head - Marcom and Social Media, HomeShop18 said, “We are excited to partner with Komli for the third edition of KISS. Komli is India’s leading affiliate media network and helps us in reaching out to a wider audience through their network. Together we are able to delight online shoppers with great value, offers and services.”
Congratulating Komli on creating a property that has created value for partners all around, Anshuman Misra, COO - Couponraja.in & Compareraja.in said, “Into its 3rd season, we're sure that 'KISS' will be bigger and better than before with participation of more merchants. We are looking forward to make it big for our visitors too with hundreds of lucrative offers and coupon codes from several online stores.”
KISS also keeps attracting a slew of new affiliates every quarter. Latest onboard, Sourabh Sharma- Head of operations, Puring Pounds said, “KISS: As the name says it’s spreading the love for all the lovely shoppers. This is the first shopping festival for Cashkaro.com with Komli and we are really excited to see the growth. I am sure we will be able to see good impact of these lucrative offers and will be able to see good number of transactions during KISS”
The KISS, a 7-day festival that was launched in November last year and run again in Feb 2015 as a part of Komli’s affiliate and publisher marketing strategy that has met with great success. Komli on an average has seen a 56% incremental increase in revenue during the KISS festival, while driving value for participating e-commerce clients and couponing sites alike.
Reacting to the success of KISS, Imran Ansari, Group Head - Publisher Development, Komli India said, “KISS with its 3rd season will be bigger and better with more clients participating & sharing lucrative offers & coupon codes. KISS - cashing in on the Early - End of Season Sale, I am sure will be a win-win on all the grounds”
Komli continues to facilitate cross-category online transactions via couponing sites like Couponrani.com, Cashkaro.in Couponraja.in, Couponzguru.in, Shoppirate.in and many more that consumers can then avail of at e-commerce sites of their choice. Komli Media has 5,000 publishers in its network. The 7-day KISS is expected to have an impact across this ecosystem.
For further information, please contact:
Tracy Pais
Email: Tracy.pais@komli.com
Mobile: 98209 25482