A new look for IBN7 Evening Prime Time

Media Brief

New Delhi, August 03, 2015

With an aim to enhance the channel’s prime time experience, IBN7 is all set to give its evening prime time programming a makeover starting tonight. Redesigned to provide a refreshed look, the prime time band – 8PM-10PM will see a new show - ‘HUM TOH POOCHENGE’ and three shows with a fresh look and packaging – India 9 Baje, Danaadan and Criminal.

‘HUM TOH POOCHENGE’, will be the channel’s flagship show and will be hosted by IBN7’s Deputy Managing Editor,Sumit Awasthi.It will provide viewers with an incomparable insight on the latest happenings from around the country. The show will focus on the two biggest “Topics of the Day” – it will feature an intense debate for half-an-hour on each topic with those at the centre of the news that is being showcased.The channel will be inviting viewers to give their views/questions using various touch points like Twitter, Facebook, SMS and the channel’s website – IBNKhabar to ensure that the show is truly interactive.

India 9 Baje, Danaadan and Criminal are the other tent poles of the channel’s prime time programming line up and will be seen in a complete new avatar – fresh graphics, de-cluttered packaging and high levels of energy that will make for engaging and compelling viewing. The crime based show at 10 pm will be rechristened and will be called- Criminal – the show will bring to the viewers the most distinctive crime news from around the country.

The channel believes that these revamped shows with increased interactivity and engaging packaging will resonate tremendously with the audiences.

Don’t forget to watch ‘HUM TOH POOCHENGE’, ‘INDIA 9 BAJE’, ‘DANAADAN’ AND ‘CRIMINAL’ every day at 8PM-10PM exclusively on IBN7, starting August 3rd.

For further information, please contact:

Akansha Dua

M:9711688969

E:akansha.dua@mslgroup.com