Hindustan Times brings Asia's largest Educational Kids' fair to India

Media Brief

New Delhi, August 18, 2015

Hindustan Times is collaborating with Singapore Press Holdings (SPH) andmycity4kids.com to bring Asia’s Largest Educational Kids’ Fair to the country. This property, called Smart Kids Asia, is a fun-filled family event where parents and children can discover and experience educational stimulation. It also brings unparalleled opportunity Asia wide to exhibitors and sponsors through a unique platform that targets young parents and their children. Combining critical pillars of Education, Health and Family Bonding activities, Smart Kids Asia offers unparalleled opportunities to explore the potential of children through must-see demonstrations, family centric exhibits and product booths.

The event, dubbed the biggest “edu-tainment” event in South East Asia started in Malaysia in 2002. Over the past few years, they have had successful editions across Philippines, Indonesia and Singapore.

Talking about Smart Kids Asia and the tie-up, Rajan Bhalla, Group CMO, HT Media Ltd. said, “This is HT Media’s endeavour to form meaningful partnerships with experts and leaders in their fields to develop powerful initiatives that resonate with our audiences in India. We have tied-up with SPH who conceptualised and have been running successful editions of Smartkids across Asia, and also with mycity4kids.com, which is the biggest online aggregator for kids’ activities, to make the India edition a roaring success. The event is planned for later this year.” And talking about the fair, Ashu Phakey, Business Head Delhi, HT Media Ltd. said, “In line with Hindustan Times continuous endeavor to create platforms that help improve our society through information, education and entertainment, Hindustan Times is excited to partner with SPH to launch Smart Kids Asia – India Edition. This is one such initiative that promises to be the ultimate edu-tainment platform for children offering innovative and relevant content for bringing up 'Smart Kids' in the city.”

“We are proud to partner HT Media Ltd, which has a huge prominent presence in the international media space, to launch the inaugural edition of Smart Kids Asia in India, New Delhi. With the large media backing of HT Media Ltd, the industry’s trade and corporate stakeholders will be sure to benefit greatly from being a part of the Asia’s Largest Kids Edutainment Exhibition. It is our vision to continue evolving and expanding Smart Kids Asia, India Edition as the industry’s marquee event that integrates all the necessary elements to nurture a child’s potential to the fullest” ,Chua Wee Phong, Chairman, Sphere Exhibits Pte Ltd (a fully-owned subsidiary of Singapore Press Holdings).

“We at mycity4kids.com are really excited to partner with HT Media and SPH, the foremost and leading media houses from India & Singapore to bring forth a platform focused on the integral pillars of education, health and family. We through our content expertise will curate the best edutainment led activities for kids from across the country to make it a great learning and engaging experience for children”, Prashant Sinha, co-founder, mycity4kids.com

For further information, please contact:

Brinda Kumar

Email: Brinda.Kumar@hindustantimes.com