‘KITNA SWACHH HUA BHARAT’- AN IBN7 INITIATIVE ON FIRST ANNIVERSARY OF SWACHH BHARAT ABHIYAN

Media Brief

New Delhi, 21 September, 2015

As the ‘Swachh Bharat Abhiyan’ launched by PM Modi completes a year, IBN7 will bring an exclusive programming for its viewers ‘Kitna Swachh Hua Bharat’ starting from 26th September, 2015 to ascertain its accomplishment.

A reality check on the Swachh Bharat campaign, this one week series will amass the opinion of people linked to this campaign. The channel will communicate with public figures that have been associated with the campaign since inception to evaluate and analyse the efficacy of the campaign. The eminent ambassadors of the campaign will share their experiences on being nominated, their contribution, obstacles and suggestions to make the campaign more effective. It will also scrutinize and compare the condition of various parts of the country as well as the places which were cleaned up by celebrities and politicians.

The programming will also feature a story on the people/organizations who have been tirelessly working to achieve a ‘Clean India’ without aspiring for any limelight. It will also have opinions of common people from various parts of the country on the achievements and limitations of the campaign.

Catch ‘Kitna Swachh Hua Bharat’ through the day starting 26th September, 2015 and the 1 hour special on 1st October, 2015 exclusively on IBN7.

For further information, please contact:

Akansha Dua

Email: akansha.dua@mslgroup.com