Sign up for afaqs! Newsletters
Media Briefs
Guwahati, April 21, 2016
Radio Mirchi, India’s No. 1 radio station, was launched in Guwahati today by none other than Assam’s poster boy of music, Papon. He was honoured as the Vocalist of the Year at the recently concluded Mirchi Music Awards 2016 for “Moh Moh Ke Dhaage” from the hit movie, Dum Laga Ke Haisha. Papon has handpicked the songs and has provided inputs for the shows that will air on Radio Mirchi 95 FM.
Also present were the RJs who will host the shows on Mirchi. Being true modern Asomiyas, dashing RJ Gaurav, playful RJ Pallavi and vivacious RJ Ayesha promise to keep Guwahati entertained throughout the day with their sparkling wit and banter, regular updates about what’s happening in the city and unique opinions on songs and movies released.
While bringing Mirchi to Guwahati, care has been taken to ensure that Assam’s own rich culture, language and heritage is reflected in the product. Apart from Bollywood music, listeners will be treated to Assamese “aadhunik gaan”.
Along with the best Bollywood and local music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 95FM. The shows have been designed after extensive research, talking to and interviewing hundreds of people across all walks of life; and keeping in mind the life of listeners and to echo what Guwahati is thinking and talking about.
Speaking on the occasion, Papon said, “I am a son of Assam – a son of Guwahati - and I want to thank my fans as their love has helped me get to where I am. My association with Radio Mirchi goes back many years. When Mirchi approached me to help develop the product for their station in Guwahati, I was very pleased since this is a way I felt that I could give back to the city. Radio Mirchi is India’s No. 1 radio station and they have a proven track record in delivering a great listener experience. I have given my inputs on the song list and the shows for the Radio Mirchi Guwahati product and I’m sure it will strike a chord with the listeners. It was a great pleasure working with the Mirchi team.”
Prashant Panday, MD & CEO, Radio Mirchi commented that, “We absolutely loved working with Papon to bring the best music and the most relevant content to the people of Guwahati. We think this is the best way we could have launched our Phase-3 expansion. This is an exciting time to be in the radio business with new opportunities, new places and new platforms to explore and we are trying to do exactly that.”
Here’s looking forward to a fresh, new and dynamic FM station - backed by the leading radio brand in the country - in Guwahati!
For further information contact:
Afrida Hussain
MOB: 9864154957
Email i.d: afrida.hussain@timesgroup.com