Mid-Day’s weekly blind spot

Media Brief

New Delhi, May 03, 2016

Titled, You & Eye, it’s a collaborative effort between Jagran Group publication mid-day; the Pune-based cartoonist; former journalist Krishna Warrier and Dr Sam Taraporevala, director at the Xavier’s Resource Centre for the Visually Challenged (XRCVC). Dr Sam suffers from 100% blindness and has led the sociology department of St Xavier’s College for two decades.

Dr Sam and Krishna will provide fodder for situations that the blind often find themselves in while Ponnappa gives it his brand of wit. “mid-day editor Tinaz Nooshian was excited about completing the triangle, and here we are,” says Ponnappa of the comic that will kick off this week in the paper’s Sunday edition, as part of a rejig of the tabloid’s leisure section.

Sandeep Khosla, mid-day CEO, says, “To constantly innovate is our endeavour. The new avatar of the Timepass section is a step towards offering the best in content to our readers”

The section will also see the introduction of Dr Love, an expert who solves relationship riddles in a confusing digital age; a brand new set of puzzles and games; a crossword that tests your grasp of Mumbai; an environment comic by Rohan Chakravarty, and of course, the very popular Bollywood crossword and daily horoscope.

About mid-day

mid-day is a part of Jagran Prakashan Ltd (JPL) - India's leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

Mumbai’s most engaging newspaper, mid-day has become the quintessential physical connect for the uber-social generation to consume their local city news today. With special sections like Our City, Hitlist, The Guide, Sports, amongst others it provides for a gripping read.

For further information contact:

Priti Talwar Shah

Mob: +91 9820966012

Email i.d: priti.talwar@mid-day.com