Press Release

MY FM celebrates Amitabh Bachchan's 75th birthday

Section :Radio Briefs Category : Media

Media Brief
Mumbai, October 10,2017

On the occasion of Amitabh Bachchan turning 75, MY FM pays a special tribute to the megastar. The station composed and produced a special song "A se Amitabh", which features 75 RJs across 30 stations dressed up in various avtaar of the superstar, the RJs will go live on FB in their respective shows.

The song with A se Amitabh, B se Bachchan, C se Cinema ke Shahenshah and so on and so forth. Also in the 3 day long activity, MY FM play super hit songs of Amitabh Bachchan during the prime time show, followed by songs of Amitabh Bachchan with his super hit Jodi Rekha on the second day. On the day of his birthday, 11th October will play songs of the iconic star whole day.

Commenting on the activity, Viplove Gupte, Chief Programming Officer, said, "The entire FM radio generation in India, be it the RJs or the CEOs, all are fans of Amitabh Bachchan. His acting skills and unique adaptability to portray different roles are exemplary and in last many decades, he has reign supreme. From a Rajesh Khanna era to a Hrtik Roshan time, Amitabh has stood tall. At 75, he is the youngest actor we have and it's only natural that we pay our respect to someone who is a true "Jiyo Dil Se" personality in Hindi film industry.

Apart from playing great hits filmed on him and the hits which he sang himself, we have created a special song celebrating his dominance and his longevity in the industry so successfully. On 11th October, on 75th birthday of Amitabh Bachcha, 75 RJs of MY FM will don the get ups of Amitabh Bachchan from his different films, hosting their respective shows which will be broadcast on Facebook live. We have also invited Amitabh Bachchan fans to studio to cohost the shows without RJs. This will be a huge surprise for everyone."

For further information, please contact:

Abhishek Purohit