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B4U MUSIC CHAMPION THE UK ASIAN & URBAN TALENT LIKE NEVER BEFORE IN BRAND NEW SHOW HOSTED BY PANJABI HIT SQUAD "IN THE MIX"

Section :Other Briefs Category : Media

Media Brief
London, December 05, 2017

B4U Music are thrilled to announce the launch of a brand-new show titled 'In The Mix' hosted by the renowned music duo Panjabi Hit Squad.

Embodying the essence of Urban culture from set to style, the show which is primarily aimed at the UK Asian audience is the first show of its kind on Asian television. 'In The Mix' will feature music from the UK Asian scene and commercial hits as well as guests ranging from music artists to Social Media influencers.

UK Desi's favourite DJ duo Panjabi Hit Squad are creators and pioneers of the now world-famous Desi Beats sound and have been present at the very forefront of the Urban Asian Music Scene since their formation.

The 30-minute show 'In The Mix' will take their popular mixing techniques to the TV platform with each episode featuring a sleek visual mix of the biggest tracks to date.

Guests included on the show are YouTube sensation Humza The Badman, Arjun, Zack Knight, Sonna Rele, H Dhami, Mumzy, Juggy D and ADP. Each episode will be packed full of music, mixes, interviews and a fun interactive game.

Panjabi Hit Squad state, "We are ecstatic to be bringing a new show with B4U Music. It's your ultimate weekly fix of music, entertainment and culture mixed up the Panjabi Hit Squad way!"

With recent heights in BARB ratings, B4U Music has proven itself to be a leading channel for Asian music in the UK. 'In The Mix' is part of the networks initiative to invest more into local programming for an audience that that needs representation.


In The Mix will air from Wednesday December 13th at 6.30pm (Repeat Friday 10pm, Monday 6.30pm) on B4U Music.

For any further details, please contact:
Rishma Dhaliwal
Email: Rishma@b4unetwork.com