Aegon Life focuses on relieving tension through its new campaign- 'Aegon toh tension gone’

Media Brief

Mumbai, February 19, 2018

Aegon Life Insurance, India’s leading digital insurance company recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

Contrary to other life insurance ads, this digital only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.

Martijn de Jong, Chief Digital Officer at Aegon Life Insurance, said, “At Aegon Life, we believe in offering insurance in a much simplified way. Our product offerings are based on feedback and understanding received by the new age customers. The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated.”

He added, “Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”

The ad campaign with three digital videos is now live on YouTube and saw multiple views, likes, comments, shares with growing engagement and reaction levels.

Mr. Ajeet Shukla, Creative Director, Enormous Brands L.L.P said, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humor attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”

Watch the three digital video ads here:

https://youtu.be/7A5L5MKmQ2M

https://youtu.be/MNT0dzOi8lM

https://youtu.be/t0mJ72NjLc4

About Aegon Life Insurance

Aegon Life Insurance Company Limited launched its pan-India operations in July, 2008 with a vision to be the most recommended new age life insurance Company. The fulfillment of this vision is based upon having a complete product suite, superior technology, providing customized advice and enhancing the overall customer experience. Aegon is one of the world’s leading financial services organizations, providing life insurance, pensions and asset management and Bennett, Coleman & Company, India’s leading media conglomerate, have come together to launch Aegon Life Insurance. This joint venture adopts a local approach with the power of global expertise to launch products that are focused on providing customers with the means to meeting their long-term financial goals. The company is headquartered in Mumbai serving over 4.4 lakh customers across India.

For any further information, please contact:

Gurunath Birnale

Email: gurunath.birnale@adfactorspr.com