MY FM’s Presents “Tamara Bhai”

Press Release

MY FM

Mumbai, August 07, 2018

MY FM launches a humour property just for Rajkot market, it is the first female character led humour property in Rajkot called as “Tamara Bhai”.

The character features a young housewife who is deeply influenced by whatsapp forwards. She discusses a range of topics from Bollywood, celebrity’s’ lifestyle, current affairs to reality shows. A fitness freak and adherent follower of a renowned Yoga guru, in these discussions with her friends Shobana and Rasila, she draws a comparison with her husband everytime.

The fun and entertaining sparkler is surely going to give the listeners a dose of laughter in their normal routine day.

Commenting on the initiative, Rahul Namjoshi, Business Head, MY FM said, “Gujarat is our focus market, this new property is another attempt to further up the entertainment quotient. We hope this sparkler helps in lightening up people’s stressful days and brings joy to their lives.”

Commenting on the initiative, Vinay Manek, National Programming Head, MY FM said, “Concepts like these have been catching a lot of eyeballs as they are practical and can be related to in our day to day lives. Tamara Bhai is one such initiative which reflects the housewives thoughts and functioning in Rajkot. A hyper local concept which is sure to bring smiles and resonate well with our Rajkot listeners.”

About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes.

For further information, please contact:

Priyanka Sharma

Email - priyanka@crosshairscommunication.com