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Industry sources estimate the size of the business to be more than Rs 5 crore. The media mix for the portal will consist of all the conventional advertising media, including television, print, outdoor, radio, web and direct mailers
Reliance Entertainment is all set to launch a gaming portal, Zapak.com. And to put the communication for this portal in place, it has hired Mumbai based Marching Ants as its creative agency.
Confirming this development to agencyfaqs!, Arun Mehra, chief marketing officer, Zapak Digital Entertainment, said that the company had started reviewing creative agencies for the business three months ago. But Mehra declined to reveal the names of the other agencies that had been reviewed.
Both Mehra and the executives at Marching Ants were reluctant to reveal the size of the business. But from what agencyfaqs! could gather from industry sources, it is estimated to be Rs 5 crore.
The media duties will be handled in-house by ADAG.
Shirish Handa |
The media mix for the portal will consist of all the conventional advertising media, including television, print, outdoor, radio, Web, direct mailers and some innovative media. The campaign is expected to hit the market soon.
For the record, Zapak.com is expected to have gaming content that will entertain both casual and hardcore gamers. The games will be spread across all age groups and are likely to go beyond current standards. The list of games will also include some of the world’s most popular and addictive international games.
© 2006 agencyfaqs!