Loveleen Raina to head Motorola business at O&M

Loveleen Raina has been appointed vice-president on the Motorola business at O&M. She moves in from Future Brands, the wholly owned subsidiary of the Future Group, which recreates and revamps its private labels as conventional brands, and also provides brand consultancy services. She was a business head there.

Sanjay Thapar, president, O&M Delhi, says, “Motorola is an extremely important business for the agency, and looking at Raina’s experience in network businesses such as Gillette, Nestle and General Motors, she seemed to be a perfect fit.”

Raina replaces Pallavi Mishra. Her mandate is to spearhead the Motorola account for India from O&M Delhi. Besides this, Raina shall oversee the advertising strategy for the company’s plans in South Asia, including Bangladesh and Sri Lanka, a region where Motorola wishes to spread its tentacles.

Raina, a post graduate from IIMC, started her career in 1996 as a planner at Frank Simoes. In 1998, she moved to McCann Erickson as senior account executive on the Gillette business. She was with the agency till 2004, and stepped out as brand leader. During her six years at McCann, she worked on accounts such as Gillette, Duracell, Alpenliebe, Chlormint, Happydent, Chatar Patar, Big Babol, Virgin Atlantic, ‘India Today’ and ‘Cosmopolitan’.

In March 2004, she joined Grey Worldwide as client services director. She moved back to McCann for a second stint, heading the Nestle Beverages account, Dabur’s toothpaste business and General Motor’s portfolio, which included Chevrolet Aveo, U-VA, SRV and Optra. In the first quarter of 2007, she moved to Future Brands.

The other brands that she has worked on during her career include Wrigley, Carrier, Ranbaxy, Incredible India and BSNL.

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