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The repositioning of Madison Creative comes after almost a decade, following the split of Madison Communications into Madison Creative and Madison Media in 1994
Madison Creative, the creative arm of Madison Communications, has been rechristened mc2. The creative agency has a new logo, too – a splash of black on yellow. The earlier logo had the name of the agency written in maroon. The colours suggest the new, young and vibrant image that the agency wishes to don. The letter ‘c’ is in the form of Pacman, which is to signify fun at work.
The idea of rechristening the agency as mc2 is derived from the equation e= mc2 derived by Albert Einstein, where e stands for energy.
mc2 - the new logo |
Prabha Prabhu, partner and executive director, mc2, states, “True to the era it’s conceived in, mc2 will deliver advertising solutions as per the current trends in advertising and media.”
Prabha Prabhu |
The rechristening of Madison Creative has happened more than a decade after it was floated as a separate unit within the Madison Group, following the split of the media and creative agency in 1994.
Madison Creative- the old logo |
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