Titan Eye + on the hunt for a new creative partner

McCann Erickson, Bengaluru has been the brand's creative agency since March 2007, when the brand was launched

Titan Eye +, the two-year-old eyewear brand from Titan, is on the lookout for a new creative agency. A pitch has been initiated and agencies have been sent invitations.

Vandana Bhalla, marketing head, Titan Eye+, confirms the news to afaqs!. However, she chose to remain tight-lipped about the details.

McCann Erickson, Bengaluru has been the brand's creative custodian since March 2007, when the brand was launched.

Titan Eye + on the hunt for a new creative partner

Though the pitch is yet to begin, it has been learnt that leading creative agencies in Bengaluru will be part of the process.

Among other Titan brands, Ogilvy handles the creative duties of Titan Watches, while Titan Fastrack is looked after by Lowe Lintas.

Till now, Titan Eye + has mostly been advertised in print media, both newspapers and magazines. It is learnt that though a television commercial was shot for the brand, it wasn't released. Sources say that the brand didn't have the budget to take up advertising on television.

Titan Eye + is the third line of consumer business from Titan Industries. The first of the businesses, Titan Watches, commenced operations in 1987 as a result of a JV between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). In 1994, Titan Industries diversified into jewellery.

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