afaqs! Creative Showcase: Ahead of Time

Having rewarded humour with the 'selective hearing' TVC, the next winner of the 'Crash the Pepsi IPL' campaign is an ad that showcases the daring spirit of the game. Titled 'Ahead of Time', the film depicts an all-girls cricket team accepting and fulfilling a challenge thrown at them by some bullish neighbourhood boys. Towards the end, the girls are seen running to catch the Pepsi can, which they were asked to aim at, as part of the dare.