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The film features Grammy-nominated rapper Raja Kumari, who showcases Amdocs' opportunities and culture through rap.
Dentsu, in partnership with Amdocs - a software and services provider, has launched the brand’s first-ever campaign in India. The campaign, ‘Live Amazing. Do Amazing.’, aims to showcase the work culture and opportunities that Amdocs offers to its employees and prospective candidates.
The campaign is conceptualised and executed by Dentsu Creative India - the creative agency within dentsu, along with iProspect - the integrated media agency under the dentsu umbrella.
Dentsu Creative India has created a music film featuring Raja Kumari, a Grammy-nominated Indian American rapper and singer, who delivers a rap showcasing the opportunities and culture at Amdocs. Additionally, the film highlights the contributions of three historical figures renowned for their achievements: William Shakespeare, Aryabhata, and Leonardo Da Vinci. The film acknowledges the creative spirit and commitment to excellence embodied by these figures, while also celebrating the ethos embraced by Amdocs employees.
Speaking on the campaign, Gil Rosen, chief marketing officer, Amdocs said, “As technology advances rapidly, so do the expectations of our workforce. Amdocs leads the way by offering more than just jobs; it provides platforms for employees to drive change and shape their futures, making an impact on the world with today’s most cutting-edge technologies. Through this innovative employer brand campaign, kicked off with the Raja Kumari video, we aim to showcase the dynamic work culture of Amdocs and celebrate our people.”
Amit Murthy, VP, Dentsu Creative India added, “In our business, briefs like this come once in a lifetime, allowing the agency to think creatively and uniquely. It is a great collaboration between two major companies in the world transcending borders. The high level of trust and independence we received was genuinely unparalleled, and I feel it is reflected in the ideas and work we have produced.”
Siddharth S, group executive creative director, Dentsu Creative India commented, “The ask from the client was to make a music video that invites potential talent to join Amdocs. A company that gives its employees a conducive environment to grow and pursue their interests too. From the outset, we knew it could not be just a typical recruitment ad or just another song and dance piece. We also knew that Amdocs wanted to pitch themselves as creators and not just a solution provider. And this led us to 3 amazing creators from the past - William Shakespeare, Aryabhata and Leonardo Da Vinci. Put the super-talented Raja Kumari in the mix, and you have an idea that resonates with the amazing talent from the world of technology. Because it takes amazing to know amazing."
iProspect has played a pivotal role in giving shape to the campaign by implementing a distinctive media strategy that engages with the audience across various touchpoints. This includes OOH advertising, social media platforms featuring influencers from diverse domains such as fashion, music, and dance, and hyperlocal media solutions. Through the strategic integration of digital and offline media channels, the campaign maximises its reach and impact, encouraging meaningful conversations around Amdocs.
Jay Mehta, associate VP, iProspect India said, “To bring this theme to life, our strategy was based on three key pillars: captivating, engaging, and innovative. We crafted a media architecture intended to seize the audience's attention through visually striking and immersive experiential platforms. Our aim was to create a holistic brand experience that reaches audiences across multiple touchpoints, igniting engagement and nurturing connections with the brand's consumers.”
Credits:
Amdocs
Gil Rosen: Chief Marketing Officer , Amdocs
Hillel Geiger: Head Corporate Marketing, Amdocs
Ida Markovits: Creatives, Marketing, Amdocs
Emmanuelle Raz :Video Strategy and Storyteller, Amdocs
Dentsu Creative India
Amit Wadhwa: CEO, Dentsu Creative India
Surjo Dutt: CCO (West & South), Dentsu Creative India
Indrajeet Mookherjee: President, Dentsu Creative India
Chinmay Karandikar: Director, Brand Strategy
Amit Murthy: Vice President
Sr. Account Director: Nayanika Prasad
Account Manager: Tanya Adlakha
Group Executive Creative Directors: Siddharth Shervegar & Mark Flory
Senior Creative Director: Rathindra Das Gupta
Copywriter: Neil Joshi
Group Creative Director (Art) – Vimalkirti Deshmukh
Creative Director (Art) – Shamal Shaji
Creative Supervisor (Art): Nidheesh Moorkkampatt
iProspect India
Anita Kotwani: CEO - Media, South Asia, dentsu
Vinod Thadani : Chief Growth Officer, Media, dentsu India & CEO iProspect India
Kaushik Chakraborty : Executive Vice President, iProspect India
Jay Mehta : Associate Vice President
Caesar Creado: Group Head- Digital
Shakira Sayed : Associate Business Director-OOH
Grishma Nair : Manager-Content
Ammar Nasikwala : Senior Director-Digital
Production
Production Company: BANG BANG - India's International Production Company
Director: Gil Green
DOP: Angel Barroetta
Produced by: Roopak Saluja & Kareena Dalal
Associate Producer: Pooja Mishra & Tanvi Sanghvi
Line Producer: Chetan Kale
Production Manager: Harsh Seth, Deepu Rai & Janak Vyas
DA: Rinish Ravindra
1st Assistant Director: Kapil Sharma
2nd Assistant Director: Stuti Khanna
Production Designer: Nimish Kotwal
Choreographer: Piyush Bhagat, Shazia
Raja Kumari Entourage
Exceed Talent Management - Firoz Engineer
Across Artists - Ayush Arora and Nishant Gadhok
Wardrobe Stylist - Meera Godbole
Make-up Artist - Taskeen Chunawala
Hair Stylist - Reeta Shukla