Marico Q4 results: Ad spends increase by 7% YoY

FMCG brand Marico has announced its financial results for the quarter ending on March 31 (Q4) in financial year 2023-24. Advertising and sales expenses surged by 7% year-on-year (YoY), reaching Rs 226 crore, up from Rs 210 crore in the last year.

The Q3 ad spends for the brand stood at Rs 246 crore, implying a quarter-on-quarter (QoQ) decrease of 8% in Q4.

Marico reported a 5% year-on-year (YoY) increase in its consolidated net profit for the March quarter, reaching Rs 320 crore. This marks a rise from Rs 305 crore in the same period of the preceding financial year. Revenue increased 1.69% from the previous year to Rs 2,278 crore.