P&G Hygiene and Health Care announces Q3 results, ad and sales promotion expenses increases by 26%

Procter & Gamble Hygiene and Health Care has announced its financial results for the quarter ended March 31, 2024. The FMCG brand reported an increase of 26% in advertising and sales promotion expenses. It has reached Rs 134.09 crore, up from Rs 126.70 crore in the previous quarter.

It reported sales of Rs 998 crore, up 13% vs year ago driven by a robust portfolio and premiumisation to meet evolving consumer needs, and strong retail execution.

Profit After Tax (PAT) stood at Rs 154 crores, up 50% operationally fueled by product-price mix and productivity interventions. Reported profit after tax was down 6% vs year ago due to one-time tax impacts in the base as well as current quarters.

LV Vaidyanathan, managing director, Procter & Gamble Hygiene and Health Care, shared, “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs. We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice, superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organization. We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”