Bausch + Lomb appoints Lisa Haydon as brand ambassador

Company Brief

Mumbai, November 16, 2015

Bollywood actor and style diva, Lisa Haydon has recently been appointed as the brand ambassador for Bausch + Lomb’s Lacelle color contact lenses.

Lisa would endorse Lacelle’s wide range of color lenses, available in 36 shades and patterns. The marketing campaign across print, radio, digital and OOH media would feature Lisa as the face of Lacelle in India.

“The average age of contact lens users in India is as young as 13 years, who are adopting lenses to provide them an instant makeover. Lacelle offers a full palette of world class cosmetic lenses in 36 different colors, patterns and tonalities. Being a style icon herself, Lisa Haydon’s association with the brand will help us connect and strike a chord with youngsters who aspire to experiment with fashion,” said Sanjay Bhutani, Managing Director, India & SAARC at Bausch + Lomb India.

Actor, model and fashion diva, Lisa perfectly complements Lacelle’s glamourous product range and her presence would inspire people to adopt colored lenses as a must-have fashion accessory.

Commenting on her partnership with Lacelle, Lisa Haydon said, “As an actor, eyes are very important to the way we emote and express ourselves on-screen and in real life. While, most people pay keen attention to eye make-up, some fun with the color of your eye itself, is enough to transform your entire look. Bausch + Lomb’s Lacelle color contact lenses are a perfect way to accessorize your eyes to make heads turn and take notice.”

Bausch + Lomb is the first contact lens company in India to sign a brand ambassador for promoting its products.

For more details, visit: http://www.bausch.in/our-products/contact-lenses/cosmetic-contact-lenses/lacelle/

For further information, please contact:

Kishore Tijore

Email: tijorek@ruderfinnasia.com

Mobile: +91 9920303831