Brands of Desire appoints Sachin Kapoor as Chief Operating Officer

Company Briefs

April 21 2016, New Delhi:

Brands of Desire today announced the appointment of Sachin Kapoor as Chief Operating Officer. Effective immediately, Sachin Kapoor assumes overall leadership of the brand consulting, project management, design and production teams. As part of the leadership team, he is responsible for overall strategy and execution of Brands of Desire’s vision going forward. Brands of Desire is a frontrunner amongst brand consultancies in India and aims to take world class branding solutions to every corner of India and not just focus on tier 1 cities. He will be based in New Delhi and will play a key role in driving the organization to its next level of growth. Over the course of more than 16 years of working experience in various industries ranging from FMCG, Life Insurance, General Insurance, Hospitality and Financial Services, Sachin has worked with top brands like – Hindustan Unilever Ltd, HDFC, TATA AIG & Future Group.

Sachin a product of SP Jain Institute of Management & Research, was National Sales Manager at TATA AIG when he decided to give up his well-paying job for his love of entrepreneurship in 2014. He co-founded Home for Food Traditions Pvt. Ltd (HFT) and managed business operations for close to 2 years before deciding to join the fast growing Brands of Desire.

Talking about his appointment Founder and CEO, Saurabh Uboweja said ‘We are delighted to have Sachin on board, we believe in him - he uniquely matches with our value system of integrity, high goals and systematic growth! He will place greater emphasis on profitability, motivational leadership and is sure to introduce innovative, fresh thinking to our team and all our business associates. Sachin is a valuable addition to our company. He is passionate about transforming lives, branding and we believe he will greatly enrich our team’s capabilities. We welcome him’.

Talking about his beginning with a new stint at Brands of Desire Sachin said ‘I feel incredibly energized to drive BOD’s next phase of transformation and growth. Its right time in India for all business, especially start ups to focus on their Brand Strategy and consider it as single most critical aspect for their business plan. I call it – Start up ‘Right’ India! For an established business, getting their Brand Strategy right can offer a 10X opportunity’.

About Sachin Kapoor: Sachin is a Science Graduate from Hindu College, Delhi and an MBA in Marketing & Operations from SP Jain Institute of Management & Research, Mumbai. Sachin loves outdoor sports & plays Lawn Tennis regularly. He takes keen interest in community work, a nature lover & he also goes trekking at every possible opportunity. He practices YOGA for overall Mental & Physical well-being. Sachin has 2 kids, studying at Springdales School Pusa Road and his wife is a Fashion Designer running her own enterprise in Women’s clothing & Home Furnishings. He believes – every human being is born to transform & we all should consciously work on personal development every single day.

Brands of Desire is India’s leading brand consultancy. The agency has created a unique approach to branding which creates memorable brand experiences across the customer journey that can be delivered consistently with ease. It works on the following areas for its clients in order to create a new brand or transform an existing brand: Brand Strategy, Brand Identity, Brand Experience Design, Brand Communication, Brand Compliance and Brand Rollouts. Brands of Desire, India’s fastest growing brand consultancy, founded in 2008 by ex Citi-banker and IIM Calcutta alumnus, Saurabh Uboweja is headquartered in New Delhi and has business operations in Mumbai, Munich and Sharjah. Brands of Desire has worked on branding and rebranding projects with leading India and international organizations such as TATA Group, Nokia, Walmart, ICICI Bank and Medtronic. Saurabh quit his job as a Private Banker in Citibank to pursue his dream of setting up an Indian origin world-class brand consultancy. Along with his team of 25 brand strategists, consultants and designers, Brands of Desire has served over 150 customers in India and around the world in the last 8 years.

For further information, please contact:

AAKANSHA AARON

Email i.d: aakansha.aaron@brandsofdesire.com

Contact Number: (O) +91 11- 45700328 | (M) +91 9971847225