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Compny Brief
Mumbai, February 13th, 2017:
Ecosys OOH just concluded a “needle pin” precision transit media campaign with their client Saloni Oil in West Bengal. The brand askance was to target the health conscious housewife and other relevant groups with “near zero wastage” of resources yet highlight the purity, nutritional value and taste of the mustard oil that is so beautifully articulated by brand ambassadors – Ms. Rachana Banerjee & Ms. Sharmila Tagore.
Living up to the challenge, Mr. Dinesh Rathour, commented “ yet again, we were amazed on the planning prowess of Ecosys OOH, who followed the Chanakya niti of Atra and Sarvatra in media planning. Post the campaign we are seeing an upsurge of sales by 30% and high brand recall.”
Mahesh Edible Oil Industries Ltd (brand name - Saloni) is the largest manufacturer of mustard oil in India with 3 manufacturing units. Its a leading name in pure mustard oil segment for last 25 years.
Spilling the beans, Mr. Manish Chandy, Managing Partner & Client Success Lead, Ecosys OOH, observed, “ we at Ecosys OOH, ran our planning tool, Systemapit to arrive at the most frequented routes and a load factor assessment of transit buses based on smart phone density ; layered on travel pattern data and consumer life cycle on Google APIs and arrived at the routes where the brand needs to be present.
Commenting on the outcome of the campaign Sujit Banerjee, CEO Ecosys opined hat the agency was thrilled to be partnering Saloni. Technology is changing the way OOH was used to be planned and bought .
Ecosys OOH is the only agency that provides measurability and RoI in outdoor advertising in India Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. It is headquartered in Mumbai, and has a presence in India in cities such as Bengaluru and New Delhi. Currently the agency is on a winning spree for client wins.
For further information please contact:
Anjali Patel
Email: anjali.p@ecosysooh.com