Ecosys OOH sings Sa Re Ga Ma Pa for Zee Kannada across Karnataka

Company Brief

National, March 21, 2017

The renowned television weekend show of Zee Kannada is back with a bang this time. The 13th Season of Sa Re Ga Ma Pa Little Champs comes up with an OOH campaign spreading across 30 and more number of cities covering across Karnataka state.

Ecosys OOH, the only agency to provide ROI & measurability in outdoor spends, wins campaign rights against other leading adverting agencies and executes the campaign with the highest possible OOH penetration into rural Karnataka too besides covering major cities. With the help of planning tool, “SYSTEMAPIT”, the campaign gets designed to attract little ones & there parents who are looking for singing as their carrier since younger age. This prestigious brand or TV show gets newness by reaching towns which accounts for less population but contributes more numbers in terms of viewership.

Mr. Hardik Kapdi, Managing Partner, Ecosys OOH, says that this campaign is new learning for us too as the reach was more into rural or less populated towns of Karnataka. We looked after the quality execution and timely execution of the campaign.

Marketing spokesperson at Zee Kannada opined that this talent hunt show needed to reach smaller towns where highest viewership are witnessed all the time. Ecosys OOH took up this challenge and executed campaign across Karnataka towns keeping in mind the right TG.

Mr. Sujit Banerjee, Founder Director & CEO, Ecosys OOH, says that Zee Kannada is another pride we are talking about. The approach & strategy towards the campaign wins this business. The role of “SYSTEMAPIT” is really pivotal.

Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. Recently they have won 5 awards in OAC 2016. They are headquartered in Mumbai, and has a presence in India across top 6 cities.

For further information please contact:

Anjali Patel

TEL: 022 61496012