Protinex invests in the future- signs in India U-19 captain Prithvi Shaw

Section :Other Briefs, Category : Corporate

Company Brief
New Delhi, January 10, 2017

Danone, a global food company with a mission 'to bring health through food to as many people as possible", has roped in India's upcoming cricketing sensation, Prithvi Shaw, as the brand ambassador for its popular protein brand, Protinex. Prithvi will be the face of Protinex for the next five years and would feature in key brand campaigns and initiatives.

With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups with the influence of Prithvi Shaw.

Commenting on this endorsement, Mr. Himanshu Bakshi, Director- Marketing, Danone India said, "As thought-leaders, we at Protinex always aspire to think ahead of the curve, whether it's the potential of protein or next cricketing sensation. Prithvi is a young sportsman who resonates very well with the brand's promise and his association will support the brand drive the message of protein rich diet for active lifestyle & good health. We wish him a wonderful World Cup and a promising future."

Currently, as the captain of the India U-19, he is in New Zealand leading the boys in Blue for the ICC U-19 World Cup. 18-year-old Mumbai boy, Prithvi, first caught attention in 2013 when he scored 546 off 330 balls in Harris Shield Match. There has been no looking back since. Prithvi has added several feathers to his hat, including, the youngest to score a century in Duleep Trophy, scored a century on Ranji debut and four first class centuries in just 5 matches.

"Protinex has been part of our household since my childhood, even before I can remember. Protein is important for the right growth and maintaining active lifestyle. In fact, it's not just important for sportsmen like me but for everyone across walks of life. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein message in India" said Prithvi Shaw.

For any further information, please contact:

Vani Khurana
Email: vani@firstpartners.in