Viral Now: P&G's Rio Olympics 2016 spot: It's All About a Mother's Strength

"It takes someone strong to make someone strong. Thank you, Mom", says Procter & Gamble (P&G) in its new two-minute-long video created by Wieden+Kennedy, Portland, for the Rio Olympics 2016.

The video was uploaded on the company's YouTube channel on April 27, a date 100 days away from August 5, when the Rio Olympics 2016 is scheduled to commence in Rio de Janeiro, Brazil; the tearjerker has already gone viral having garnered five million views on YouTube in the last two days!

Aptly titled 'P&G Thank You, Mom - Strong', the video tells a moving tale of four mothers who help their children overcome their fears and inhibitions by being their pillar of strength during a crucial hour such as facing a tornado, an aeroplane turbulence, or a car crash.

The narrative moves forward to show these children who are participants in the Rio Olympics 2016, come out with flying colours, and go on to hug their mothers to thank them for the strength and inspiration that they provided. It is the strength received from their respective mothers that helped them win their games at the international event.

Strategically rolled out 100 days prior to the commencement of the Rio Olympics and hardly two weeks away from Mother's Day 2016, the video produced by Rattling Stick and directed by Jeff Nichols has touched a chord with viewers as is evident by its popularity.