Starcom bags Sharekhan’s Rs 10 crore media duties

Starcom India has won the media business of sharekhan.com and it’s parent company SS Kantilal Ishwarlal Securities Pvt Ltd (SSKI). The size of the business is estimated to be around Rs 10 crore. The development has been confirmed by Utkarsh Singh, head of IP business, Starcom. The business is moving from Insight.

Singh told agencyfaqs! that Starcom got the online media business of sharkhan.com in May. “The client subsequently wanted to hire a new agency for the conventional media. They had already seen our work on the online media front. So, it was not very difficult to convince them to award us the entire media business,” says Singh.

The company is launching a new programme for first-time investors to invest in the equity market. For this, the company will be launching mass media campaigns very soon. Singh mentioned that out of the total media budget, 70 per cent would be spent on mass media, while the remaining 30 per cent would be through online media.

SSKI is among the leading brokerage companies in India with over eight decades of experience in the Indian stock markets.

Synapse, a Goa-based agency, handles the entire communication for the company including the creative business. © 2005 agencyfaqs!