Madison’s MOMS, MRP restructures senior management team

Soumitra Bhattacharyya, COO, Madison Outdoor Media Services (MOMS) has been redesignated as chief executive officer, MOMS and Madison Retail Paradigm (MRP), divisions of Madison Media. He will be handling both the divisions.

Meanwhile, Arunangsu Ghosh, COO, MRP, will now also be the chief operating officer of MOMS.

Talking about this development, Sam Balsara, CMD, Madison Communications, says, “The new structure institutionalises the informal arrangement between the divisions. Our Retail Design unit has been able to provide very useful inputs to MOMS in the area of out-of-home solutions. Clients have found this input invaluable in enriching the overall quality of plan and execution of out-of-home solutions, including outdoor.”

He, however, clarifies that the services of MOMS and MRP will also be available to clients on a stand-alone basis. Balsara adds, “The restructuring will help achieve the aggressive growth targets of both units.”

For the record, four-year-old, MOMS has built a strong network of offices in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kochi and Kolkata with a formidable billing and roster of clients, including HBO, McDonald's, Asian Paints, Pizza Hut, Max New York Life, Titan, Aviva, ESPN, Kotak Group, Tata Chemicals and Marico amongst others.

On the other hand, MRP is the new venture of Madison’s merchandising unit. MRP has done some work for brands like BenQ, Logitech, Motorola and Wella India.

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