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The size of the business is estimated to be around Rs 80 crore
Following a multi-agency pitch, ZenithOptimedia has won the media duties for Nestlé India. With this, India will be the 15th country where the Publicis Group handles the Nestlé business besides the US, Canada, Australia, New Zealand, Germany, Spain, Portugal, Greece, Egypt, Hungary, Romania, Philippines, Japan and Brazil.
Industry sources estimate the size of the business to be around Rs 80 crore. The incumbent agency was Universal McCann.
The assignment relates to Nestlé’s entire brand portfolio and the partnership will start with effect from Jan 2006.
The review for the media account was part of a global exercise undertaken by Nestlé on the parameters of Leadership, Effectiveness and Efficiency in media management.
Confirming this development to agencyfaqs! Ambika Srivastava, CEO, ZenithOptimedia, says, “We have been entrusted with the media planning for the entire Nestlé portfolio.”
Himanshu Manglik, spokesperson, Nestlé says, “Our objective is to bring the strategies of Nestlé India at par with the best international practices. ZenithOptimedia matched our expectations in terms of leveraging the efficiencies of Nestlé in India.”
For the record, the creatives duties for Nestlé brands are handled by agencies such as Publicis, JWT, Lintas, McCann Erickson and Ogilvy and Mather. While the Nestlé corporate account is handled by Publicis India Communications, Nestlé Éclairs is handled by Lowe and Nestlé Fruit Dahi handled by Ogilvy & Mather.
© 2005 agencyfaqs!