Primesite’s Indrajit Sen joins Jagran Engage as COO

Indrajit Sen, who till recently was the president of Primesite, Mudra’s out-of-home (OOH) agency division, has joined Jagran Engage as COO and business head. It is the new venture of Jagran Prakashan Limited and will be an OOH media solutions division.

At Jagran Engage, Sen’s role is to primarily lead a national team which will be in the OOH business from the media owning perspective. Engage will offer complete OOH media solutions to its clients nationally and not only sell individual sites. This means, Engage will provide brands with OOH media planning and consolidation services -- besides creative adaptations, maintenance and monitoring – at very competitive rates. Engage will be supported by The Independent Group, which has major interest in the largest OOH companies in Australia and South Africa.

In his earlier assignment Sen was responsible for turning around Primesite and catapulting the loss-making division among the top 3 in the OOH industry. Primesite also was the largest revenue earner amongst the Mudra Group brands this year.

A post-graduate from BITS, Pilani, Sen has spent 10 years with The Times Group as the head of Response in various territories. Prior to that, he had extensive experience in marketing with different verticals in Indian and foreign markets.

For the record, Jagran Prakashan has already declared its commitment to the OOH business and its intention to be a long-term and dominant player in this media segment. Engage plans to occupy niches and develop the capability of offering solutions with a national footprint by scaling up rapidly. To enable Engage to do so, Sen is putting together a team of very experienced and seasoned players from the industry. Jagran Prakashan also expects the synergistic effect of its other media divisions, including that of its event marketing division, Jagran Solutions, to contribute in making the OOH plans a great success in a short time frame, and improve the group’s overall capabilities to offer unique and effective pan-media communication solutions to its clients.

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