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<FONT COLOR="#FF0033"><b>IRS 2006 R2:</b></font> ‘TOI’ gets closer to ‘HT’ in Delhi
The battle in the Delhi print market gets interesting as ‘The Times of India’ increases its readership to come up hot on the heels of ‘Hindustan Times’; ‘The Financial Express’ climbs up the ladder, too
Thus far, ‘Hindustan Times’ has successfully held its turf in Delhi with a readership of 22.09 lakhs. Unfortunately, it has also seen a decline in readership of 7.1 per cent. This has narrowed the gap between it and its close competitor, ‘The Times of India’ (‘TOI’).
Unlike in Mumbai, TOI has seen an increase in readership in Delhi of 5.4 per cent. Its readership, as per the IRS 2006 R2, is 20.28 lakhs, which has increased from 19.23 lakh readers in IRS 2006 R1.
However, ‘The Economic Times’, the Times Group’s business daily, has seen a decline in readership of 4.4 per cent, although it has retained its third rank among the English dailies in the metropolis. As per the IRS 2006 R2, its readership stands at 1.70 lakhs.
In fact, in the latest round of the IRS, the first seven positions among English dailies have remained unaltered as compared to the earlier round.
‘The Hindu’ and ‘The Indian Express’ have retained the fourth and fifth positions among the English dailies in Delhi, but both have seen declines in their readership. ‘The Hindu’ has declined by 21 per cent from 65,000 readers in R1 to 51,000 readers in R2, and ‘The Indian Express’ has registered a 16 per cent decrease in readership from 49,000 readers in R1 to 41,000 readers in R2.
However, ‘Business Line’, the white business daily from the Hindu stable, has seen an increase in readership of around 1,000 readers. As per the IRS 2006 R2, its readership stands at 15,000.
Following ‘Business Line’ is another business daily, ‘Business Standard’, and its readership has increased by 3,000 readers from 10,000 readers in R1.
‘The Financial Express’, which was at number 10 in R1, has moved up three positions to number 7, but without registering any increase in its readership. In fact, in comparison to R1, the pink daily’s readership has declined by 1,000 readers to 5,000 readers in R2.
‘The Statesman’, which has moved one position down among the English dailies in Delhi, has seen a readership decline of 5,000, which is around 55 per cent from R1. As per IRS 2006 R2, the newspaper’s readership is 4,000, down from 9,000 in R1.
The new entrant among the top 10 English dailies in Delhi is ‘The Tribune’, which, with a readership of 4,000 readers, has managed to knock ‘The Asian Age’ off the list.
© 2006 agencyfaqs!