Moody music for Mumbaikars on Big 92.7 FM

Big 92.7 FM will have three new mood-based music segments – Josh Mornings, Timepass Afternoons and Chillax Evenings

Big 92.7 FM is experimenting with the music content played on its Mumbai station to offer more variety and music suiting the listeners’ mood through the day. Jaise Mood, Waisaich Music is the new programming positioning of the radio station.

The radio station is wooing Mumbaikars with revamped music and content that claims to be in-tune with changing moods of the listeners in the city throughout the day.

Listeners will get to experience distinct music as part of the three newly created music segments called Josh Mornings, Timepass Afternoons and Chillax Evenings.

Moody music for Mumbaikars on Big 92.7 FM

Speaking to afaqs!, Neerja Dhillon, station director, Big FM Mumbai, says, “We are constantly engaged in conversations with our listeners through home visits and consumer calls. In the recent past, we conducted a thorough research on the lifestyles of Mumbaikars, which concluded that unlike other cities, Mumbai follows distinct and well planned – almost fixed – time schedules. So, we divided our content and music in various parts to complement the mood and work schedule of our listeners.”

The new programming strategy has created three different time bands to offer mixed musical fare to viewers. The morning hours will last from 7-11 am, followed by the afternoon slot (11am-1 pm) and the evening slot (1-5 pm). Thematic romantic hours begin at 10 pm and conclude at 1 am the next morning.

Dhillon shares that all these changes are targeted at regular listeners of Big FM, which covers listeners in the age group of 20-34 years. In terms of music, the radio station will continue to rely heavily on Bollywood chartbusters and dish out a mix of popular new and old Hindi movie numbers.

However, the Josh Mornings slot will contain upbeat songs to match the fast paced temperament of the listeners in the morning. Timepass Afternoons will see fun-filled mischievous numbers targeting women and the college crowd. Chillax Evenings will boast of some very soothing numbers.

Dhillon adds, “We are reaching out the young crowd by having our RJs play hip-hop and fast numbers in malls, creating an electric atmosphere for a ‘Chillax Evening’. Office goers are being targeted in the afternoon hours between 3-4 pm and they are being engaged in playing popular games such as Antakshari in a bid to make their afternoons a fun affair. Our OB vans are also indulging people by playing music in tune with the mood of the gathering through outdoor broadcasting in different parts of the city.”

Have news to share? Write to us atnewsteam@afaqs.com