RAM Week 38: AIR FM Gold climbs up a spot in Mumbai to become No.5 player

The Radio Audience Measurement (RAM) data for Week 38 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.4 per cent, which is identical to its average market share for the last four weeks.

Red FM has a market share of 13.5 per cent; and its last four weeks' average market share is 13.7 per cent. Radio City has a market share of 13.4 per cent, without registering any loss or gain over the previous week. Its last four weeks' average market share is also 13.4 per cent.

Big FM is at No. 4 with a market share of 11.8 per cent, the same as last week. Its last four weeks' average market share is 11.7 per cent.

AIR FM Gold has climbed up a spot to No. 5 this week. It has a market share of 11.6 per cent, with a gain of 0.6 percentage point over the previous week. It is followed by Fever FM, with a market share of 11.5 per cent and a gain of 0.2 percentage point.

Radio One is at No. 7, with a market share of 6.4 per cent. It is followed by AIR FM Rainbow with a market share of 5.6 per cent.

Among the other stations in Mumbai in Week 38 is Vividh Bharati, which has a market share of 4.1 per cent; followed by Oye! FM (2.5 per cent) and Akashvani Mumbai (2.3 per cent).

Delhi

Radio Mirchi leads in the city with a market share of 24.4 per cent. Its average market share for the last four weeks is 24.6 per cent.

At No. 2, Fever FM has a market share of 18.7 per cent, the same as last week. It is followed by AIR FM Gold, which has a market share of 17.2 per cent, losing 0.6 percentage point vis-à-vis Week 37.

Red FM is at No. 4 with a market share of 9.7 per cent; while Radio City is at No. 5 with a market share of 8.7 per cent.

Big FM is at No. 6 with a market share of 7.4 per cent. It is followed by Radio One with a market share of 5.4 per cent. The radio station has gained 0.4 percentage point in comparison to Week 37.

Among the other stations in Delhi in Week 38, Oye! FM has a market share of 2.5 per cent. It is followed by AIR FM Rainbow (2 per cent), Vividh Bharati (1.6 per cent), Hit FM (1.5 per cent) and AIR Akashvani (0.2 per cent).

Bengaluru

Big FM leads in the city with a market share of 19.4 per cent; which is the same as its last four weeks' average market share.

At No. 2, Radio Mirchi has a market share of 17.4 per cent. Its last four weeks' average market share is 17.8 per cent.

Fever FM is at No. 3 with a market share of 15.2 per cent, losing 0.4 percentage point. Its last four weeks' average market share is 15.5 per cent.

Radio City is placed fourth with a market share of 12.8 per cent, registering a gain of 0.2 percentage point in comparison to the previous week. Its average market share for the last four weeks is 12.6 per cent.

AIR FM Rainbow is at No. 5 with a market share of 9.3 per cent; while its last four weeks' average market share is 9.6 per cent.

Red FM is at No.6 with a market share of 8.6 per cent with a gain of 0.3 percentage point. It is followed by Radio One, which has a market share of 8.3 per cent.

Among others in Bengaluru in Week 38, Vividh Bharati has a market share of 4.7 per cent. It is followed by Radio Indigo (2.8 per cent), Gyan Vani (1 per cent) and Akashvani (0.5 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 20.3 per cent. Big FM and Friends FM are placed No. 2 and No. 3, respectively. Big FM has a market share of 17.4 per cent; while Friends FM has a market share of 11.7 per cent.

Aamar FM is at No. 4 with a market share of 10.8 per cent, which is the same as its last four weeks' average market share.

Red FM, with a market share of 8.9 per cent, is the No. 5 player in the city. Fever FM is at No. 6 with a market share of 8.7 per cent, gaining 0.2 percentage point over the previous week.

Radio One is at No. 7 with a market share of 6.1 per cent, without registering any loss or gain in Week 38. Oye! FM has registered a market share of 4.7 per cent with a gain of 0.2 percentage point.

This week, among other stations in Kolkata, AIR FM Gold has a market share of 3.6 per cent; followed by AIR FM Rainbow (3.3 per cent), Akashvani (2.3 per cent), Power FM (1.6 per cent) and Vividh Bharati (0.7 per cent).