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The agency won the business sans any pitch, based on its understanding of the education sector.
Lintas Initiative Media has won the media duties for Infoedge Group's newly launched e-learning venture for schools, Meritnation.com. The agency won the business based on its understanding of the education sector.
This is the third win for the agency from the Infoedge Group; it already manages other accounts including Naukri.com and Jeevansaathi.com.
"We hope to add value to Meritnation's business and help the brand grow through this strategic partnership. Lintas Initiative believes in the mantra of 'we grow when our clients and partners grow'," says Raghav Subramanian, COO, Lintas Initiative Media.
Lintas Initiative Media also manages other dotcom businesses such as Crazeal.com, which it won in March, and Expedia.com.