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The event has been scheduled for September 18 in Lucknow and hopes to see 250-odd delegates
Talks OOH!, the event series from VJ Media Works (a Bengaluru-based media company with interests in marketing, retail publishing and industry events) is an initiative to highlight the past, present and future of out-of-home advertising in various regions across the country.
Uttar Pradesh provides a huge platform for out-of-home advertising, with more than 600 media owners, who own various media properties. The size of the OOH advertising industry here is pegged at Rs 100 crore.
The UP Talks OOH! event is being sponsored by Jagran Engage and co-sponsored by Origin Advertising. Pawan Bansal, COO, Jagran Engage, says, "We've learnt that there is a visible trend of spends actually moving out to the tier II and III markets, as a result of saturation in the urban markets. Thus, we now know the action is shifting elsewhere."
Discussing the Talks OOH! concept, Vasant Jante, managing director, VJ Media Works, says, "What started as a small initiative in Delhi last year has now turned into a full-fledged agenda, thanks to the support from the industry that has recognized the need for such a regional platform. At the same time, the platform is a learning experience for the youngsters who have just started their journey in the OOH industry."
The UP Talks OOH! event hopes to see an attendance of at least 250 delegates and aims to bring on the dais speakers from the telecom industry, an agency representative and a spokesperson for the state corporation, thus representing all outdoor stakeholders -- clients, agencies and government.