Mudra in JV with Rapp Collins to launch Rapp Collins India

Mudra Communications has collaborated with Rapp Collins Worldwide, a leader in worldwide marketing, to launch a new agency under the brand name, Rapp Collins India.

Rapp Collins Worldwide is a leader in direct marketing and customer management with over 2,000 professionals in 52 offices across 41 countries.

Rapp Collins India will offer global expertise and knowledge to a wide range of players in the field of finance, telecom, automotive, energy and retailing. It also plans to conduct programmes on integrated acquisition and customer management to provide an insight into the new ways and prospects to meet the changing markets.

Madhukar Kamath, managing director & CEO of Mudra Communications, said, "We have always believed in building our clients' businesses based on consumer insight, breakthrough creative and execution. A partnership with Rapp Collins will provide us with the requisite proficiency and knowledge to facilitate further growth."

Close on the heels of the Rapp Collins India announcement, comes the confirmation of DBS becoming a part of the Tribal DDB network. Kamath said that, "DBS, Mudra's digital solutions arm, which has had a phenomenal run in the last one year, will become part of Tribal DDB Worldwide, a global interactive agency network, an independent division of Omnicom Group's DDB Worldwide from January 2005."

James Best, chief strategic officer, DDB Worldwide, said, "India, as a market has always been of great interest to us. The growing shift towards liberalization provides us with the opportunity to offer customers in virtually every industry - and especially in the telecom and financial sector - a positive hearing for direct marketing and customer management services. Rapp Collins India by partnering with Mudra hopes to serve and satisfy the changing needs of the diverse sectors."

With Rapp Collins establishing its base in India with Mudra Communications , some Rapp Collins clients such as Mercedes Benz, Abbot Laboratories, Pfizer-Viagra, Hyatt Hotels, Royal Caribbean, Michelin, Sony, Air France and Dell now have an additional resource to draw on, a Mudra release said.

For the record, Rapp Collins Worldwide was awarded the 2004 Cannes Lion. It is also the recipient of the prestigious President's Award, Adweek's highest honor.

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