Leo Activation, the three-year-old division of ad agency Leo Burnett, which offers
services in areas such as direct marketing, promotions, event management etc, has bagged four new accounts.
These include three big events in Kerala, namely, fashion and beauty show Sensations, culture and trade fest Thekkady Mahalsovam and an Indian Dental Association conference, which will be organised in the state later this year. The fourth business is the entire activation portfolio (as in, events, DM, promotions etc) for lip balm Blistex from Elder Pharmaceuticals.
Leo Activation has plans to organise a huge promotion around Blistex to "ensure maximum visibility for the brand". For Sensations and Thekkady Mahalsovam, which are annual events, the division will scout for brand associations, do promotions and manage celebrity guests.
On the Indian Dental Association account, on the other hand, Leo Activation will conceptualise, design and execute the event.
The division, incidentally, began the year with the mandate to manage the prestigious 49th All India Congress of Obstetrics and Gynaecology (AICOG) 2006.
The event will be organised in Kochi, Kerala from January 5-9 next year, and will see a gathering of eminent academicians, researchers and doctors.
Sujit Nair, head of Leo Activation, attributes the current wins to the division's acquisition of the AICOG account, and says that it will continue exploring opportunities in the South. "We are also aggressively pitching for businesses in other regions and have a major event in Mumbai at the end of the year."
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