Well-known home textiles company Welspun India has appointed rmg david and Carat India as its creative and media agencies, respectively.
The company has budgeted a spend of around Rs 5 crore for retail advertising this financial year. Welspun is one of the world's largest manufacturers and exporters of terry towels.
The appointments follow three rounds of multi-agency pitch.
rmg david will visualise and create campaigns for Welspun's flagship brand in home furnishings - Spaces and Spaces Home & Beyond stores, which is India's first organised retail chain for complete home furnishings.
Carat, on the other hand, will strategise, formulate, plan and execute media campaigns with synergy to the creative strategy.
Anshuman Singh, CEO (Domestic Division), Welspun India Ltd., said, "Welspun India is targeting to become the number one home textile player in the country by 2006, riding on an aggressive retail foray. In order to create vibrant and dynamic retail brands, the company is constantly striving for better synergies through superior planning, innovation and creativity. While we achieve a critical mass in retail, our first step is to consolidate the creative and media functions and have entrusted rmg david and Carat with the responsibilities."
The two agencies will play an important role in Welspun's retail expansion plans in
the Indian domestic market.
According to Josy Paul, country head, rmg david, "Welspun's retail expansion plans
in home furnishings business is not only a challenge in terms of organising the
domestic market but also reinforcing a dynamic image in an otherwise long-ignored
market segment. rmg david's creative expertise will bring new energy, freshness and
contemporary fashion to the table."
Charles Jenarius, Group CEO, Carat India said, "Home textiles is an exciting category and more importantly, there are some exciting plans in the offing to build a significant
presence for the brand. This win also consolidates Carat's presence in the retail business. We plan to leverage our international learnings on the category so that, collectively with Welspun, we can make a difference in the market place." © 2005 agencyfaqs!