Bajaj Auto has decided to consolidate its entire media business with one agency, Insight. The account size is worth Rs 140 crore.
Earlier, Bajaj Auto had mandated its print business with Insight, while Mindshare was responsible for the TV business.
With today's development, Insight, a part of Lintas Media Group, will take care of both planning and buying for the print and television mediums for all Bajaj Auto products.
In February, the company had aligned its Discover brand with Insight after a three-way pitch with Mindshare and Starcom. © 2005 agencyfaqs!