TBWA India bags Rs 4 crore Nutrine Naturo brand

Confectionery major Nutrine has chosen TBWA India to handle the creative duties of its Naturo fruit bar brand. The brand was launched nationally in 2004.

An agency press release quotes B L Venkateshwar, senior vice-president, Nutrine, as saying, "TBWA had made a strategy and creative presentation for our Maha Lacto and Éclair brands. We found TBWA’s Disruption to be most relevant in going forward on Naturo. Therefore, we have decided to award Naturo – one of our key brands for 2005 and beyond – to them".

Commenting on the win, Kurien Mathews, TBWA India said – "Disruption is what made the difference and we are certain that Naturo will be a leader in its category in the shortest possible time. It is an exciting challenge."

TBWA India has five offices across India: Mumbai, Delhi, Pune, Chennai and Cochin. Its client roster includes Absolut, adidas, Apple, Nivea, Pedigree, BPL Mobile, Bajaj Allianz, Samsonite, Standard Chartered, Henkel, Panasonic, Hughes, Finolex, Zandu, LIC, Sundaram Mutual, Malayala Manorama, JVC, Syngenta and UNICEF. With 16 new business gains already, the agency has achieved more than 100% growth in 2004.

TBWA India is part of TBWA Worldwide, an Omnicom Group company, and one of the world’s top ten agency networks. © 2005 agencyfaqs!