Madison Creative bags Rs 8 crore Forbes Yellow Pages account

By , agencyfaqs! | In Media Planning & Buying
Last updated : May 06, 2005
It was a multi-agency pitch

Madison Creative has bagged the Rs 8 crore Forbes Yellow Pages account. "Yellow Pages is a tough business and is undergoing a big metamorphosis and we needed an agency that could understand the transformation that is taking place in the product and effectively communicate to our advertisers and end users," says Hoshang S. Billimoria, CEO of Next Gen Publishing Ltd.

Prabha Prabhu, executive director, Madison Communications, says, "We are delighted that Forbes Yellow Pages chose us after a review of a few agencies. Yellow Pages, anywhere in the world, is an exciting business for creatives to work on and we look forward to the excitement and challenge of making Forbes Yellow Pages as the Yellow Pages of India".

Madison Creative is part of Madison World, which also has specialist units in media, PR, outdoor, rural, retail and entertainment with 375 communication professionals working in eight cities across India and Dubai. 2005 agencyfaqs!

First Published : May 06, 2005

© 2005 agencyfaqs!