Last updated : May 12, 2005
Madison Creative has bagged
the advertising account of Neelkanth group, Mumbai's oldest and largest real estate developers. The size of the business is estimated to be around Rs 5-10 crore.
Enumerating on the reasons for appointing Madison, Mukesh. M. Patel, Knowledge Worker, Neelkanth group, says, "We were looking for an agency that could provide us sound strategic advice and creatives that could project the strength and values of Neelkanth group to our prospective buyers. In Madison Creative, we see that objective being realised."
On her part, Prabha Prabhu, executive director, Madison Communications says, "The real estate business is a challenging category, since one expects immediate results even from the release of a single ad in this sector."
Madison Creative's win of Neelkanth account follows the wins of those of Deccan Chronicle, Forbes Yellow Pages and Smart Photography in the last two months.
Madison Creative is the full service agency of Madison World which also has specialist units in Media, PR, Outdoor, Rural, Retail and Entertainment with 375 communication professionals working in eight cities across India.
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