Last updated : October 25, 2005
O&M's direct marketing arm, Ogilvy One, has
bagged the DM duties for Manpower recruitment firm and the United Nations Children's Fund (UNICEF) in Delhi.
Confirming this development to agencyfaqs!, Renuka Jaypal, president, Ogilvy One India, says, "We won these two accounts on the basis of our result-oriented strategies. At Ogilvy One, we believe in the philosophy of putting our money where our mouth is. The clients appreciated our focused approach."
For the first time, UNICEF is aiming to generate funds from Indians themselves, be it individuals or corporate houses, to draw attention to the plight of children. So far, the agency was obtaining its funds from the United Nations (UN). This is the first time that UNICEF has roped in a DM agency in India. The campaign for UNICEF will be largely DM driven, with events as a possibility.
Manpower has an alliance with ABC Consultants in India. Manpower is involved largely in recruitment in the field of technology, including telecom, IT, engineering and BPOs. The media mix for the launch campaign for Manpower will feature print advertising and direct mailers mostly, followed by corporate brochures and, possibly, events and radio. The campaign is expected to break by the end of October.
The US-based Manpower is a renowned human resources solutions provider and has its global headquarters in Milwaukee, Wisconsin. The firm is more than 50 years old and operates out of 4,300 offices in 68 countries.
© 2005 agencyfaqs!First Published : October 25, 2005