JWT has added
another Hero Honda motorcycle brand to its kitty. According to industry sources, the Super Splendor brand, which was earlier handled by FCB-Ulka, has now been realigned with JWT. The Sarva Guna Sampanna campaign for Super Splendor was created by FCB-Ulka.
The business was not awarded to JWT for its past record. Hero Honda had called for a pitch, in which FCB-Ulka, Percept H and JWT participated. All three agencies are part of Hero Honda's roster.
The total spend on Super Splendor is slated to be around Rs 10 crore. JWT already handles the other Hero Honda brands, Achiever, CD Dawn, CD Deluxe, Karizma, CBZ and Glamour.
Hero Honda had earlier launched a corporate campaign, Desh Ki Dhadkan, for its complete range of bikes. The campaign was handled by Percept H, which also handles brands such as Hero Honda Passion and Hero Honda Passion Plus.
Hero Honda's new 100 cc scooter brand, Pleasure, is handled by FCB-Ulka.
© 2006 agencyfaqs!