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Madison Creative wins four new accounts

By , agencyfaqs! | In Advertising | February 14, 2006
Cinemax, Everest Industries Roofing & Boards, Dale Carnegie Training and Asbestos Cement Products Manufacturer's Association are the new additions to Madison's kitty

Madison Creative has bagged four new businesses: Cinemax, Everest & #BANNER1 & # Industries Roofing & Boards, Dale Carnegie Training and Asbestos Cement Products Manufacturers' Association.

While Cinemax has pioneered the modern cinema viewing experience in India, Dale Carnegie Training provides training solutions for over eight million people in organisations such as IBM, Airtel, Wipro, Microsoft, Airbus, DaimlerChrysler and Walmart.

In an official communiqué, Prabha Prabhu, executive director, Madison Communications, says, "These wins will help Madison Creative maintain the 54 per cent growth rate that it achieved last year."

Devang Sampat, GM, marketing, Cinemax, says, "Our objective is to make our presence felt across the country. In the process, we were on the lookout for an agency that not only excels in creative designs, but would also help us build a vital brand image. Madison Creative fitted perfectly into our scheme of things."

Sanjay Jha, director, Dale Carnegie Training, says, "We preferred Madison Creative over all the other advertising agencies because of its depth of understanding of our business and its creative capabilities."

He adds, "We were even impressed by its relentless effort to research our business segment."

In the last few months, Madison Creative has bagged the business for Janmat, Nobel Hygiene, Forbes Yellow Pages, Smart Photography, Bike India, Car India and Computer Active.

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