Interactions, Bangalore, has & #BANNER1 & # bagged the media duties for Tally Solutions. The size of the business is estimated to be around Rs 20 crore. The other agencies that took part in the pitch process include Mindshare and the incumbent, Vibrant Media.
Sudha Natrajan, head, Interactions, Bangalore, remarks, "The pitch was rather challenging for us due to two factors. Firstly, we had to provide an innovative media solution to a product belonging to such a unique category. Secondly, we had to come up with a quality product strategy in a short time-frame."
Interactions is the second media brand of the Lintas Media Group and has its head office in Bangalore.
For the record, Tally Solutions is a business accounting software. It consists of the following three business groups: software and solutions group, education and services group and enterprise management services group.
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