has joined Dentsu Communications as general manager and head of the Delhi branch. He has moved from Interact Vision, a part of the Mudra Group, where he was general manager and head of the agency's Delhi branch.
Kukreti's mandate at Dentsu will be to turbo-charge the entire working of the branch and take it to new heights.
Kukreti has experience of 17 years in the field of advertising and he has worked with agencies such as Bates Enterprise (then Clarion), Everest, JWT (then HTA) and the Mudra Group.
Commenting on his move, Kukreti says, "Being young and vibrant, Dentsu, as an organisation, has a tremendous potential for expansion. It will be exciting to work on fresh clients with the organisation, clients such as Yamaha Bikes, Radico Khaitan, I-mate and BPTP."
During his career span, Kukreti has worked with clients such as Amway India, Safal Food Products, Mother Dairy Ice Cream and Milk, Hero Honda Motorcycles, Red & White Cigarettes, Red & White Bravery Awards, Eldeco Infrastructure, Neva Apparels, HCL Ltd, Rotomac Pens, Pan Parag, Maxima Quartz Watches, Usha Shriram Air Conditioners and Bank of Punjab.
Among his memorable projects, he recalls working on the Safal range of products, when he was with Interact Vision, Delhi, to be the most exciting. He says, "With established players such as Tropicana and Real, in the health drink market, it was a real challenge to revamp the entire look and feel for Safal. But ultimately we did a good job."
Ruchira Raina, executive director, Dentsu Communications, says, "Sunil (Kukreti) has just the right entrepreneurial spirit that we need right now in Delhi. I am confident he will do well in growing the office, strengthening the team and enhancing our services to our clients."
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